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Programmatic Media Manager



Marketing & Communications
Minneapolis, MN, USA
Posted on Thursday, September 14, 2023

Job Description

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 732,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

We Are

Accenture Marketing Operations is the global managed services arm of Accenture Song. We activate and optimize hyper-relevant, data-driven, brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.

Advance your career in a fast-accelerating digital marketing agency on track to transform the industry and dominate the market. Disrupt, innovate, and change the way frictionless marketing strategy is delivered to clients at scale. Deploy new technologies and data-driven insights. Transform the performance of leading brands. Grow alongside our global talent network.

You Are:

As a Programmatic Media Manager, you will implement client campaigns across Display, Mobile, Native, Audio and Video channels. You'll ensure that best practices are implemented, and client goals are being met and exceeded. Our team is comprised of innovative, data driven eCommerce experts with best-in-class technology, creative, design, marketing and Amazon services capabilities. Our clients are some of the fastest growing and most well regarded digital-first retail brands in the U.S.

The Work:

  • Be the resident expert on all things Programmatic trading; maintaining platform certifications, and staying up to date on industry trends in both the Retail and DTC verticals.

  • Run campaigns supporting our proprietary product, Hyphen. Hyphen is a media optimization engine and shoppable technology all-in-one.

  • Deploy knowledge of the Programmatic ecosystem , including CTV, Standard Display, Native, Responsive Display, Digital Out of Home, Digital Audio, etc.

  • Contribute to and support established best practice optimization processes, campaign set up, client communication, and more.

  • Build, QA, monitor and optimize campaigns to ensure deliverables and KPIs are met.

  • Monitor, report, perform analysis, and monitor pacing of all assigned campaigns; adjust if needed to remain in budget parameters.

  • Multi-task and manage multiple client accounts seamlessly with tight timelines and work cadence.

  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within your campaigns and across campaigns as a whole.

  • Support the team in building documentation for media processes.

  • Stay up-to-speed on the most recent updates for impactful platforms and technologies and their implications for clients (policies, insights, restrictions) and performance (tracking).

  • Provide data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.

  • Keep key stakeholders, including clients and account teams, updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

  • Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.