GBBC Member Careers

Senior Marketing Manager, Americas (Latam)



Marketing & Communications
São Paulo, SP, Brazil
Posted on Tuesday, May 16, 2023
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.


  • Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
  • Work with global marketing to localize relevant campaigns in service of user growth
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
  • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
  • Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
  • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
  • Manage new media partnerships end-to-end to drive measurable growth
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
  • Help shape the Binance brand in Latam Region
  • Management of team.


  • Fluency in Portuguese, Spanish and English is a must
  • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
  • Must have a strong interest and knowledge in crypto/blockchain/technology
  • Must be able to work independently
  • A university degree relating to Marketing is a plus
  • Strong coordination skills and strategic mindset for marketing
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management
  • Proven experience in growing and managing user base.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire
Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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