Marketing & Public Relations Manager
Binance
Marketing & Communications
Asia
Posted on Friday, July 7, 2023
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Responsibilities
- Be responsible for all aspects of daily management for the marketing and PR functions.
- Lead the go-to-market strategy for product launches.
- Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building.
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.
- Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience.
- Distill complex topics and products into easy to communicate language.
- Lead brand campaigns and build relationships with influencers, journalists and media outlets.
- Manage new media partnerships end-to-end to help build the brand and drive measurable growth.
- Develop, test, and report on relevant KPIs for all marketing and branding activities.
Requirements
- Bachelor's Degree in Marketing or Communications, or any other related field.
- Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred.
- Minimum 5 years of relevant marketing or corporate communications experience.
- Proven marketing management experience with strong ownership and emotional intelligence.
- Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table.
- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
- Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire
Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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