GBBC Member Careers

Senior Marketing Manager - Africa



Marketing & Communications
Accra, Ghana
Posted on Saturday, August 19, 2023
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. We are seeking a highly motivated and results-driven Senior Marketing Manager to join our Africa Marketing team and contribute to the company's growth and expansion in the region.


  • Develop strategic growth marketing initiatives focused on user acquisition, retention, and revenue generation.
  • Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
  • Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics.
  • Design, implement, and manage lifecycle marketing campaigns to drive user engagement, retention, and revenue.
  • Develop targeted marketing initiatives based on customer segmentation, leveraging advanced analytics and insights.
  • Work closely with the product, creative, and technology teams to create personalized customer experiences throughout the digital journey.
  • Identify, build, and maintain relationships with strategic marketing partners to expand Binance's brand reach and influence in key African markets.
  • Collaborate with partners to develop and execute co-marketing campaigns, maximizing user growth and revenue across all channels.
  • Leverage partnership opportunities to generate high-quality content and resources aimed at driving user engagement and promoting Binance's brand image.

Required Skills & Qualifications:

  • 8 to 12 years of relevant marketing experience, ideally within Fintech or Tech firms.
  • Proven success in growth marketing, lifecycle marketing, and partnership marketing.
  • Strong strategic marketing skills, including the ability to develop and execute comprehensive marketing initiatives targeting key user segments.
  • Indepth understanding of digital marketing channels, tactics, and analytics tools.
  • Exceptional analytical skills, with the ability to use data to drive decisionmaking and optimize marketing strategies.
  • Outstanding communication and presentation skills.
  • Strong project management and organizational skills, with the ability to manage multiple projects simultaneously in a fastpaced environment.
  • A selfstarter with a collaborative, teamoriented attitude.
  • Fluency in English; proficiency in additional languages is considered an advantage.
  • A Bachelor's or Master's degree in Marketing, Business Administration, or a related field a plus.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire
Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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