GBBC Member Careers

Area Development Manager

Holland & Knight

Holland & Knight

Nashville, TN, USA
Posted on Tuesday, August 22, 2023

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

Holland & Knight is seeking an Area Development Manager to develop proactive, coordinated and accountable marketing direction and support for the local and/or regional attorneys' marketing efforts. As a member of the firm's marketing department, the Area Development Manager will work collaboratively with partners, marketing colleagues and business leaders to develop and implement marketing and business development activities for the assigned areas.

Key Responsibilities Include:

  • Manage multiple marketing and practice development efforts in the firm’s Nashville, Birmingham and Chattanooga offices to ensure they are in alignment with the firm’s focus and objectives.
  • Provide local/regional administrative marketing support including new hire orientation, budgets, photo administration, local office invoice administration, etc.
  • Along with the firm’s events team, coordinate and execute on local events. Examples include breakfast briefings, seminars, receptions, open houses and trade shows.
  • Track local marketing activity and include information in weekly transmission.
  • Develop partnering relationships with local industry and legal trade associations.
  • Identify high profile opportunities and secure speaking, panel positions and leadership roles for attorneys; drive attendance and positioning at events where attorneys are speaking on panels.
  • Maintain and respond to directory listings and respond to local/regional surveys, such as largest litigation firms, largest healthcare law firms, etc. in local Business Journals. Track local awards and related deadlines to ensure the firm is nominating its people for applicable awards, such as 40 under 40, Best of the Bar, etc.
  • Partner with attorneys and marketing colleagues to develop, design and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Website content.
  • Prepare annual local/regional marketing expenses budget and monitor and control marketing and business development expenditures throughout the year.
  • Assist with the local offices’ diversity and inclusion efforts, including the Women’s Initiative local program.
  • Coordinate local Community Service initiatives, including attorney involvement on local non-profit boards and the firm’s investment in community programs.
  • Assist with miscellaneous activities in support of attorneys based in the Nashville, Birmingham and Chattanooga offices as needed, such as PowerPoint presentations for speaking engagements.


  • 6+ years related experience within the legal or professional services marketing environment.
  • Strategic, high energy; results and detail oriented.
  • Diplomacy, cooperation, follow through.
  • Take an ownership approach to the assigned practice areas.
  • Essential requirements include exceptional communication (oral and written), organizational and project management skills with proven ability to meet deadlines.
  • Outstanding interpersonal skills.
  • Strong writing and editing skills, professionalism, flexibility, and advanced capability in MS Office including Excel, Word, and PowerPoint are required.
  • Ability to manage multiple priorities and tasks.
  • Position requires ability to work a flexible schedule with some local travel.
  • Budget experience a plus.

Minimum Education:

  • Bachelor’s degree.

Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be at their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being. Below is a list of just some of the benefits we offer: generous paid time off; eleven paid holidays per year; time off for bereavement or jury duty; paid leave for new parents; comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSA or HSA; FSA for dependent care; supplemental AFLAC policies for medical care; excess liability coverage; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; pre-tax transit and parking program; backup care for children and adults; senior care planning support; and resources for individuals with development disabilities and their caregivers.

Benefits may vary by position and office.

Holland & Knight is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran or any other protected class.

Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP’s privacy policies.