Growth Marketing Lead
Marketing & Communications, Sales & Business Development
Posted on Monday, March 27, 2023
Location: UK, Spain or Portugal.
About IOV Labs
IOV Labs is on a mission to provide the next generation of fintech innovators with the decentralized tools and technology to build a new global economy.
IOV Labs develops, promotes, and supports the RSK Blockchain, a Bitcoin merge-mined smart contract platform - the most secure smart contract platform in the world. IOV Labs also develops the RSK Infrastructure Framework (RIF) to provide our partners with everything they need to build decentralized apps and new Open Finance services on the RSK Blockchain.
Everyday our teams come to work to build a more decentralized world, for a freer and fairer future.
About the Role
We are seeking a Growth Marketing Lead who will be responsible for executing on our go-to-market strategies, running events, owning Hubspot, and managing paid media campaigns for IOV Labs, RIF, and Rootstock. As a Growth Marketing Lead, you will be working with a cross-functional team of product managers, designers, engineers, and other marketers to drive the growth of our blockchain platforms and services. The ideal candidate has a passion for blockchain technology and a proven track record of driving growth through innovative marketing strategies.
What You'll Be Doing
- Develop and execute go-to-market strategies for RIF with a focus on driving user acquisition and engagement
- Plan, coordinate and execute marketing events, including conferences, webinars, and meetups to generate leads and build brand awareness
- Own Hubspot and leverage marketing automation to create and execute targeted email campaigns, lead nurturing programs, and lead scoring models
- Create and execute paid media campaigns across channels including but not limited to social media, Google Ads, and display advertising
- Conduct market research and analysis to identify trends and opportunities in the blockchain industry
- Collaborate with product teams to develop messaging and positioning for new products and features
- Analyze and report on the performance of marketing campaigns and initiatives, including ROI analysis and KPI tracking
What You Bring to the Table
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in growth marketing or digital marketing, preferably in the blockchain or tech industry
- Experience with event planning and execution
- Familiarity with Hubspot or other marketing automation tools
What You’ll Get Back
- Competitive salary,OTE quarterly cash bonus and equity-like bonus.
- Laptop and other working tools you might need.
- 100% remote working (External Employee) from anywhere in the world.
- Global WeWork membership.
- Flexible working hours - you’re free to work however you work best.
- Paid holidays and personal leave days.
- Opportunity to work with state of art technology through challenging and unique projects.
- Internationally diverse and dynamic team with a clear vision and strategy.
- Training programs to learn everything about crypto.
- Weekly scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world.
- Language courses: English or Spanish.
- Employee assistance program offering legal, financial, family, psychological, healthcare, and wellness counseling for you and your family
IOV Labs Mission, Vision, & Purpose
- Our purpose is to... build a more decentralized world, for a freer and fairer future.
- Our vision is… a safe and equitable global financial system that enables everyone to participate and prosper.
- We’re on a mission to… provide the next generation of fintech innovators with the decentralized tools and technology to build a new global economy.
We are excited to see what you're made of!
IOV Labs embraces diversity and is proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
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