Senior/ Marketing Visualization Analyst
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The CMO Marketing Analytics team empowers Marketing Leaders with data insights for efficient business operations. We prioritize Self Service and Enablement, ensuring stakeholders have crucial tools to answer their everyday business questions. Our strength lies in Performance Reporting, ensuring accountability through data-driven metrics. We deliver both Strategic and Ad Hoc Insights, offering valuable perspectives to guide marketing strategies.
We are looking for a Marketing Visualization Analyst and a Senior Marketing Visualization Analyst to contribute to our efforts in transforming complex marketing data into clear and actionable insights. The ideal candidate will have a deep understanding of analytics, a keen eye for design, and the ability to communicate complex data visually. The Senior / Marketing Visualization Analyst will play a crucial role in influencing strategic marketing decisions through the creation of compelling and insightful visualizations.
A successful candidate will be passionate about best-in-class measurement, be inquisitive, have strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from partners while actively listening to all parties.
Primary Responsibilities (Essential Functions):
Own the development and maintenance of advanced marketing data visualizations and dashboards to help the marketing team make impactful decisions and understand the overall health of their business
Collaborate closely with cross-functional teams, including marketing teams, data scientists, and IT professionals, to capture requirements and translate them into effective visualizations.
Use dbt (data build tool) to model, document, and transform data, creating datasets that power effective marketing dashboards, reports, and presentations
Develop and maintain a library of reusable data visualization components, ensuring data accuracy and integrity in visualization projects.
Act as a liaison between business stakeholders and data engineering, driving efforts to build new data pipelines where necessary
Stay updated on industry best practices and trends related to data visualization and marketing analytics, implementing new tools and techniques to improve our visualization capabilities.
Optimize and enhance existing visualizations for performance and usability.
Mentor and provide guidance to junior visualization analysts, sharing best practices and knowledge.
Analyze marketing data to identify trends, correlations, and opportunities and transform this information into impactful data visualizations.
Collaborate with data engineers to ensure data accuracy and integrity in visualization projects.
Knowledge and Skill Requirements:
Advanced proficiency in Tableau desktop, prep and server (complex calculations, parameters, and LOD expressions as well as data preparation, blending, and aggregation)
Advanced SQL skills: Proficient in writing sophisticated SQL queries to extract, manipulate, and analyze data
Proficiency in working with dbt and github (data build tool) to model, document, and transform data in a collaborative and version-controlled environment.
Exceptional problem-solving skills and the ability to communicate complex data insights visually.
Strong interpersonal skills
Detail-oriented with strong time management skills
Ability to work independently while prioritizing multiple projects and tasks
Familiarity with Enterprise sales and marketing practices in a B2B environment nice to have
Familiarity with marketing practices, marketing KPIs, marketing analytics is a plus
Experience with Salesforce products nice to have
A portfolio showcasing previous data visualization and marketing analytics projects is advantageous
BS/BA degree in marketing, economics, finance, business or equivalent related experience
Proven experience (2+ years) in data visualization (5+ years for Senior)
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Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For Colorado-based roles, the base salary hiring range for this position is $73,400 to $128,100.For Washington-based roles, the base salary hiring range for this position is $80,700 to $140,900.For California-based roles, the base salary hiring range for this position is $88,100 to $153,700.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.