Product Marketing Manager/Senior Manager
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Job CategoryMarketing & Communications
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support the Salesforce Platform’s product portfolio. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.
As a Product Marketing Manager, you will lead the development of our go-to-market strategy for the Salesforce Platform’s Developer Environments products, partnering with our sales, enablement and demand generation teams to generate maximum pipeline and revenue. You will grow into an expert in every facet of the Salesforce Developer Environments portfolio and sales cycle, including the creation of technical sales assets, messaging and enablement. The Product Marketing Manager will touch all stages of the sales cycle from demand generation to close, making sure our marketing teams and sellers are supported at every step of the sales cycle.
Responsibilities & Impact
Partner with sales, product and product marketing teams to create go-to-market strategy for global sales teams
Develop Salesforce Platform use cases aligned to our customers’ and prospects’ unique needs, including definition of customer challenges, value proposition and resulting customer benefit
Create innovative and compelling content that can be used by our sales teams including sales plays, pitch decks, 1-pagers, product FAQs and more
Execute product launch plans, working closely with sales leadership, product management and marketing teams to drive demand generation and pipeline
Work with Sales Enablement to design and run sales trainings that help our sales teams generate maximum pipeline and revenue
Build sales & marketing assets that communicate the customer story including videos, case studies, testimonials & more
Build product demos, drive technical product launches and provide input into the product roadmap
Be the Salesforce Developer Environments expert and work with our sales teams to develop Sales Plays and other Go-To-Market programs to find new buyers and up-sell add-ons into existing accounts
Make sure you are constantly learning and having fun!
5-7+ years of experience in product marketing, industry marketing, corporate marketing, sales engineering, technical sales or product management
Experience working with sales teams & driving programs to help support pipeline
Strong communication skills, both written and verbal
Depth in building narratives, identifying pain points & crafting solutions
Project management skills: can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Bachelor's degree or higher in marketing, computer science, information systems, or other technical major, or equivalent
Experience marketing or selling to IT or developers
Expertise in Salesforce products, DevOps tools and/or other SaaS and B2B technology platforms
Ability to inspire optimism, fun, and the desire to always be learning!
A natural collaborator
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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For California-based roles, the base salary hiring range for this position is $131,300 to $219,900.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.