Social Media Marketing Manager
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Job CategoryMarketing & Communications
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
Do you get fired up developing social media strategies and creating content that even you would engage with? Know how to build a community without sounding like a robot? Do you love words, trends, and data? How about collaborating with customers and partners? We're building out our social media team, and you're just the kind of help we want. We're looking for an experienced Senior Social Media Manager that will help cultivate and scale the Commerce Cloud brand globally through our social media channels and keep a pulse on trending conversations and community insights, with a key focus on social campaigns and content.
In this role, you will develop and implement social-led and integrated campaigns and content crafted to reach decision-makers and ultimately increase awareness, consideration, and adoption of Commerce Cloud. You will lead the process end-to-end, including editorial, developing strategies, tracking trends, writing post copy, collaborating on creative direction and content development, and reporting, with a core focus on B2B & B2C audiences customers and partners. You will partner closely with internal teams like Content, Creative, Product Marketing, Customer Marketing, Events, and work closely with our social and influencer agency partners. Commerce Cloud has a diverse and supportive culture — we look for people who are curious, innovative, and inventive — who work to be a little better every single day. In our work together we aim to be smart, humble, hardworking, and collaborative. If this sounds like a good fit for you, please introduce yourself.
Responsibilities & Impact
Share responsibility for the global social media editorial calendar, campaign and content creation, publishing, and reporting.
Develop a global Commerce social media strategy that aligns with key business and marketing objectives.
Stay tuned to market signals (competitive messaging, trends, etc) within the Commerce landscape to identify opportunities to surge marketing efforts and inform social programs and content.
Own social-first and integrated social programs (paid and organic) end-to-end, including: drafting inspiring briefs, setting objectives and key results, creative ideation, collaborative content creation (writing, utilizing creative templates, etc.), go-to-market program planning, implementation, reporting, and optimization
Share responsibility of request intake process, editorial calendar, publishing, and reporting
Build strong relationships with cross-functional partners to develop social campaigns and content that help us reach our goals
Be the bridge that weaves together threads of a story across multiple platforms to drive awareness, consideration, and adoption of Commerce
Make key day-to-day decisions on social content development that deliver on the overarching commerce social strategy and brand guidelines
Support the Senior Group Manager in building a plan for scaling to commerce audiences in key global markets
Work directly with our social and influencer agency partners and partner with account leads at key social platforms (Twitter, LinkedIn, Facebook, TikTok, Instagram, and YouTube) to identify new activation opportunities
Understand the pulse of the social landscape and identify insights and opportunities to help keep Commerce at the forefront of our audiences
7+ years of experience independently leading social marketing programs that drive business results
Consistent record of creating innovative storytelling and engagement approaches for a global audience
Ability to effectively communicate and build trust with executives and drive alignment with cross-functional teams
Extensive knowledge of the social landscape with a passion for creating fresh ideas
Collaborative and used to working with many cross-functional partners
Experience leading creative and media agencies, and partnering with internal creative teams
Must be able to prioritize, adapt, and multi-task without compromising attention to detail
As comfortable developing high-level strategies as leading tactical execution
Forward-thinking and well-organized Data and community obsessed Comfortable with an iterative, test and learn approach
Excellent written and verbal communication skills
High sense of urgency to respond to critical business
Curious, analytical, innovative, and wildly creative — with the execution skills to make it happen
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Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For California-based roles, the base salary hiring range for this position is $131,300 to $180,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.