GBBC Member Careers

Senior Director, Paid Search

Salesforce

Salesforce

Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Monday, November 20, 2023

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is looking for a seasoned, results-oriented Senior Director of Paid Search to join our growing team. In this pivotal role, you will be responsible for defining, executing, and owning performance of our global paid search strategies. This role requires a strategic innovator who can provide leadership, direction, and hands-on expertise to run and optimize our paid search programs across the Salesforce brands including all Salesforce clouds, Slack, Tableau, MuleSoft.

Data-driven and results-oriented, you will work cross-functionally to hit targets for MQLs, MQL quality, Stage 1 opportunities and marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in leading global paid search teams, and a strong background in B2B and SaaS marketing. This individual is equally qualified to debate the merits of nuanced paid search strategies and theories as they present to senior leadership on performance.


Responsibilities

  • Develop and implement a comprehensive global paid search strategy, aligning it with the company's business objectives and marketing goals.

  • Own a quarterly pipeline target for all paid search programs

  • Own and optimize the paid search budget, ensuring return on investment and c/per threshold baselines are met

  • Identify the key performance indicators that will drive our paid search success and hold the team accountable to hitting those key performance indicators.

  • Partner with Regional Marketing leaders to align on channel strategies and regional opportunities

  • Work closely with our Senior Director of SEO to define and collaborate on global standard methodologies to build a comprehensive search strategy.

  • Streamline the process from key stakeholder requests to campaign creation to the reporting back on those results

  • Build new processes for paid search testing and campaign launches

  • Evaluate new technologies and/or beta opportunities for paid search and provide recommendations for adoption

  • Analyze channel-level and cloud-specific key performance indicators dashboards to determine opportunities for growth or efficiency

  • Evaluate and adopt our paid search technology stack to improve campaign efficiency and performance.

  • Manage relationships with paid search platforms and partners to improve campaign results and stay informed about industry trends.

  • Present regular reports to senior executives and stakeholders, illustrating the impact of paid search efforts on key performance indicators and business outcomes.

  • Lead a team of paid search experts, providing guidance, mentoring, and encouraging a culture of continuous learning and innovation.

Qualifications

  • Bachelor's degree or equivalent experience in marketing, business, or a related field

  • 5+ years working in the B2B SaaS vertical

  • 12+ years of hands-on experience running enterprise-level paid search, at scale

  • Experience owning $20M+ monthly paid media budgets

  • Consistent track record of senior-level experience in paid search management, with significant accomplishments in driving leads, revenue, and brand visibility.

  • Robust experience with measuring and tying paid search keyword and campaign performance all the way thru the B2B sales funnel to closed deal

  • Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360

  • The ability to build, analyze, and surface your own reports using provided tools (Google Analytics, Tableau, CRM Analytics, etc)

  • Proficiency in running paid search campaigns on Google Ads, Microsoft Ads and Search Ads 360.

  • Strong analytical skills; the ability to interpret data to make informed decisions.

  • Knowledge of SEO and other digital marketing channels is advantageous.

  • Excellent communication skills and the ability to work collaboratively within a team.

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $188,900 to $314,300.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.