Sr Analyst/Manager Paid Search
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Job CategoryMarketing & Communications
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
The Salesforce Digital Marketing team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Manager at Salesforce, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.
Data-driven and results-oriented, you will work to hit targets for MQLs, MQL quality, Stage 1 opportunities and marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.
Partner with Cloud Strategist to build tailored campaigns and strategies that will help them achieve their pipeline targets
Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
Build and run paid search campaigns on platforms such as Google Ads and Microsoft Ads. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.
Bachelor’s degree or equivalent experience
Minimum of 3+ years working in the B2B SaaS vertical
Minimum of 4+ years working in SEM channels with strong success record
Prior ownership of marketing pipe or revenue targets is a requirement
Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360
Self-starter who can catch a leadership vision and bring it to life on their own
Strong attention to detail
Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking
Understanding of sophisticated bidding metrics – LTV, CAC, tCPA, tROAS, offline revenue uploads, custom weighted conversions
Familiarity with Google Tag Manager is a bonus
Strong analytical skills and the ability to interpret data to make informed decisions.
Strong Excel skills: pivot tables, VLOOKUP, SUMIFS
Knowledge of SEO and other digital marketing channels is advantageous.
Excellent communication skills and the ability to work collaboratively within a team.
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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $106,200 to $180,500.For Washington-based roles, the base salary hiring range for this position is $97,300 to $165,500.For California-based roles, the base salary hiring range for this position is $106,200 to $180,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.