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Job Category

Data

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place.

About the team: The Director, Digital & Paid Media Data will report to the Sr. Director, Digital Analytics
in Marketing Decision Science.


Key Responsibilities:

• • Lead the design and architecture of data warehousing solutions tailored to support paid media analytics and reporting needs.
  • Manage the integration of data from multiple sources into the data warehouse, ensuring data pipelines are efficient, reliable, and secure.
  • Develop and maintain comprehensive data sets for paid media campaigns encompassing data from various sources including media platforms such as paid search, display, programmatic, content syndication, and other critical systems for spend and revenue for KPIs such as a ‘cost per acquisition’ or ROI
  • Build and oversee the development of advanced dashboards that provide real-time insights into paid media campaign performance
  • Collaborate with data visualization experts and analysts to ensure dashboards are user-friendly and accessible
  • Prepare custom dashboards and data analyses to help business teams uncover hidden insights and opportunities within paid media
  • Collaborate closely with in-house media team (aka Media Lab) and MDS product & engineering teams to establish roadmap of use cases and timeline for launch of new metrics and dashboards
  • This role will be an individual contributor role that provides direction and guidance to a team of analysts, engineers, consultancies, technical contractors, media and marketing teams. As the work and remit grows, there is a possibility to build out a team under this leader.

Qualifications:

• Bachelor’s or Master’s degree in a field such as Data Science, Computer Science, Business Analytics, Applied Statistics, Econometrics.
• 10-15+ years experience in data analytics & enterprise data warehouse architecture with a focus on paid media
• Deep knowledge of advertising operations, media buying methods and ingestion of that data for dashboard development
• Proficiency in SQL for data preparation and custom metric creation with the ability to identify patterns, spot anomalies and make recommendations to improve media performance

The Director of Paid Media Analytics will play a pivotal role in shaping our paid media analytics capabilities, leveraging data infrastructure to provide actionable dashboards, reports and insights that will drive the success of Salesforce’s paid media campaigns. The role requires a unique blend of technical expertise and strategic thinking to unlock the full potential of paid media data.

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.
Salesforce, Inc. and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce, Inc. and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce, Inc. and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce, Inc. or Salesforce.org.
Salesforce welcomes all.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $193,200 to $280,200.

For California-based roles, the base salary hiring range for this position is $210,800 to $305,600.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.