GBBC Member Careers

Chief of Advocacy, Brand & Campaigns P5 - Rome, Italy

World Food Programme

World Food Programme

Posted on Tuesday, August 22, 2023


WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.


Are you an seasoned Senior Communications Officer interested in further developing your professional experience while contributing to ending global hunger? Are you passionate about helping those in need? Would you like to join a global organisation investing in its people? 

If so, an exciting & fulfilling career awaits you! Join our diverse and passionate team that works on varied and international projects directly contributing to saving & changing millions of lives around the globe. 




Applications must be submitted by Sunday, 17 September 2023 (11 :59 PM CET ).




The United Nations World Food Programme (WFP), a highly prestigious, reputable & world’s largest humanitarian organization, operating in more than 120 countries and territories, bringing life-saving assistance in emergencies, building pathways to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change and supporting sustainable and resilient livelihoods for a world with zero hunger.


At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.  


To learn more about WFP, visit our website: UN World Food Programme (WFP) and follow us on social media to keep up with our latest news: YouTubeLinkedInInstagramFacebookTwitter.




  • WFP is a 2020 Nobel Peace Prize Laureate
  • WFP offers a highly inclusive, diverse and multicultural working environment
  • WFP invests in the personal & professional development of its employees through a range of trainings, accreditation, coaching, mentorship and other programs as well as through internal mobility opportunities
  • A career path in WFP provides an exciting opportunity to work across various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe
  • We offer an attractive compensation package (please refer to the Terms and Conditions section) 




The role is a member of senior leadership of the Communications, Advocacy & Marketing division (CAM), which is part of the Partnerships and Advocacy Department. The CAM division's mission is to enhance the impact of WFP's mission and work, and WFP's reputation and image through efficient and effective internal and external communication. The role reports directly to the Director of CAM division and manages three specialized units, being the Global Advocacy Unit, the Creative, Content & Branding Unit and the Brand-Building & Engagement Unit. This role is based in the Headquarters in Rome, Italy.



Under the supervision of the Director of CAM Division and in close collaboration with the Deputy Director (Communication), the successful candidate will:

  • Strengthen WFP’s brand as the lead global agency preventing famine and addressing the root causes of hunger, while delivering an advocacy strategy that positions WFP as a partner of choice in the race to deliver zero hunger
  • Guide and manage teams to ensure the timely identification, implementation and monitoring of advocacy and engagement strategies to support WFP’s resource mobilization and partnership efforts, in line with WFP’s Strategic Plan.



KEY ACCOUNTABILITIES (not all-inclusive)


  • Develop advocacy, brand and partnership communications strategies aimed at promoting the identity and profile of WFP and its commitment to food assistance. Plan, design, implement and monitor the communications plan for agreed priorities, implementing the corporate communications strategy, in order to ensure cost effective results, enhance the reputation of WFP, and support fundraising activities, ensuring alignment with WFP strategy.
  • Provide advice and support to RBs on the design and implementation of regional strategies and plans, ensuring compliance with wider WFP and communications strategy and taking into account the specific regional context and audience to develop appropriate, effective communications.
  • Lead the development of a strong Advocacy, Brand and Partnership strategy within the framework working closely together with other Divisions, Departments, and Regional Bureaus, to position WFP as the leading advocate, brand and partner of choice for a world with zero hunger.
  • Oversee the development of global brand partnerships, creative concept and integrated marketing campaign; in addition to overseeing the global structure and positioning of WFP's digital footprint and visual tonality across online and offline mediums.
  • Create and maintain collaboration and partnerships with key internal and external stakeholders, including, among others, advocacy partners and key influencers (Goodwill Ambassadors).
  • Develop, supervise and evaluate complex communications campaigns that favourably impact the views of the public, opinion leaders and donors in order to raise WFP’s profile and generate donor support.
  • Oversee the development of a range of donor specific visibility content including, text, photos, videos and audio for use across a range of integrated online platforms, in order to support global and country fund-raising activities, ensuring consistency with corporate messages.
  • Continuously monitor and evaluate unit performance in order to ensure results meet objectives, and to identify, recommend and oversee changes to improve the effectiveness of communications strategies.
  • Lead and manage a team of Communications Officers, develop work plans, set objectives, monitor performance, and ensure appropriate development to enable high performance.
  • Define performance indicators, and monitor and oversee accurate and timely reporting, ensuring a WFP wide view of communications activities that enables informed decision- making, evaluation of objectives and consistency of information presented to stakeholders.
  • Lead capacity building of WFP staff on all aspects of communication, ensuring appropriate training is delivered to staff, and providing advice up the senior management level in order to ensure consistent, quality communications that deliver the desired impact.
  • Take responsibility for an equitable and inclusive workplace which incorporates all dimensions of the WFP diversity and inclusion framework.
  • Contribute to preparedness actions, providing technical recommendations and guidance and monitoring the management of communications specific risks.
  • Assist the Director in fulfilling and enhancing internal reporting mechanisms and operational monitoring and evaluation.
  • Other as required.





  • Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.



  • At least 11 years of postgraduate progressively responsible professional experience, journalism, paid and organic campaigns, reputation management, online marketing tools and platforms. A solid contact network with campaign and marketing communications agencies is an asset.
  • Prior senior private sector experience in Public Relations, Communications, Consultancy, and/or Marketing agencies, or in- house experience with a large brand in their marketing, digital/social media, media, campaigns, or content teams, or experience in a global media organization with a focus on content creation and dissemination, is highly desirable.



  • Fluency (level C) in English language.
  • Intermediate knowledge (level B) of a second official UN language: Arabic, Chinese, French, Russian, Spanish, and/or WFP’s working language, Portuguese.




  • Demonstrated experience in developing and implementing advocacy and strategic communication campaigns, including tracking, KPIs, and measurement.
  • Strong background in digital campaign management, creating user journeys, and executing social media campaigns OR Extensive experience in multi-market branding with partners and executing brand outreach and partnerships, including collaborations with influencers.
  • Deep project management experience, successfully working with multiple stakeholders and key influencers across different markets.
  • Proven experience in multi-cultural team leadership, both in-person and remotely.
  • Preferably demonstrated aptitude in mentoring and developing talent within a large bureaucratic organization.
  • Ability to work under tight deadlines and handle pressure calmly while providing guidance to teams.




These are the common standards of behaviour that guide HOW we work together to accomplish our mission. 


Leads by Example with Integrity 

Drives Results and Delivers on Commitments 

Fosters Inclusive and Collaborative Teamwork 

Applies Strategic Thinking 

Builds and Maintains Sustainable Partnerships 

Lives the WFP values and shows humanity and integrity by role modelling care for others 

Delivers on commitments and adapts readily to change 

Is inclusive and collaborative, and contributes to a culture of learning and personal growth 

Demonstrates commitment to gather perspectives, analyse options and risks, and propose new ways of doing things 

Builds and nurtures  external partnerships and collaborates with partners to deliver common objectives 


Different expectations of behaviour are defined depending on your grade and role/responsibilities within WFP.




  • Mobility is and continues to be a core contractual requirement in WFP. This position is however classified as “non-rotational” which means the incumbent shall not be subject to the regular reassignment process unless the position is reclassified as rotational. The selected candidate will be employed on a fixed-term contract with a probationary period of one year. This position is open to both internal and external candidates
  • WFP offers an attractive compensation and benefits package in line with ICSC standards ( including basic salary, post adjustment, relocation entitlement, visa, travel and shipment allowances, 30 days' annual leave, home leave, an education grant for dependent children, a pension plan, and medical insurance.
  • The selected candidate will be required to relocate to Rome, Italy to take up this assignment.




  • We strongly recommend that your profile is accurate, complete and includes your employment records, academic qualifications, language skills and UN Grade (if applicable)
  • Once your profile is completed, please apply, and submit your application
  • Please make sure you upload your professional CV in the English language
  • Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
  • Additional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future time
  • Please contact us at in case you face any challenges with submitting your application
  • Only shortlisted candidates will be notified



WFP has a zero-tolerance approach to conduct such as fraud, sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to WFP’s standards of conduct and will therefore undergo rigorous background verification internally or through third parties. Selected candidates will also be required to provide additional information as part of the verification exercise. Misrepresentation of information provided during the recruitment process may lead to disqualification or termination of employment


WFP will not request payment at any stage of the recruitment process including at the offer stage. Any requests for payment should be refused and reported to local law enforcement authorities for appropriate action.